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Market research-based consulting for the pharmaceutical, dental and medical technology industry – national and international.
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Market Research

OUR RESEARCH DESIGNS ARE BASED ON THE FINDINGS OF THE BEST RESEARCH BEING CARRIED OUT IN PSYCHOLOGY, SOCIAL SCIENCE, BUSINESS ADMINISTRATION AND BEHAVIORAL ECONOMICS.

  • Qualitative, psychological approaches as well as structured surveys
  • Descriptive analysis as well as complex multivariate approaches and trade-off techniques
  • All data collection methods, including mobile, social media, web-based methods, and desk research
  • Syndicated approaches
  • On a national as well as international level
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Serviceportfolio

Creative thinking meets strong conceptual design - for all business issues along the product life cycle.

  • Entering new markets, landscaping
  • In-licensing strategy
  • Portfolio strategy
  • Product and concept development
  • Optimizing usability
  • Brand positioning, brand equity management, and communication strategy
  • Sales concepts and strategy, sales force efficiency, multi-channel marketing
  • Development and evaluation of service concepts (e.g. patient support and compliance programs)
  • Risk assessment
  • Pricing
  • Health outcomes, non-interventional studies
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Quantitative Approaches

Experience in conceptual design.

  • Focus on the core business issues of our clients
  • As easy as possible and as complex as necessary
  • Combination of tried and tested methods with innovative approaches
  • Use of all available methods, including complex methods such as trade-off techniques, e.g. MaxDiff and Conjoint, regression analysis or SEM

Excellence in questionnaire design.

  • Appreciation of semantics
  • Focus on what really matters
  • Use of projective techniques

All main data collection methods.

  • Face-to-face
  • Telephone/CATI
  • Online
  • Mobile
  • Diary studies
  • Social media research

Test markets and experimental designs.

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Qualitative Expertise

Methodological skill and market expertise for excellent qualitative market research.
Study designs tailored to meet your individual needs:

  • Surveys and observations
  • One-on-one and/or group settings
  • Analogue or digital

Approaches designed  to meet the requirements of the study objectives and to address the specifics of target groups, budgets, and time frames.

Quality control: extensive briefings and de-briefs. Live participation via one-way mirror technique on site – or via comfortable and economic web-streaming.

Professional moderation: understanding, not merely asking!
Clever designs for communication tests, product tests, market insights, landscaping, and much more.

Particular expertise in complex, creative, and out-of-the-box designs:

  • Creative workshops
  • Innovation workshops
  • Inside-out workshops
  • Systemic constellations
  • One-to-one settings
  • Fireside chat
  • Moderation of Advisory Boards

Psychological expertise for sensitive topics.

Your contact for qualitative designs: Andrea Gock

Your contact for all questions concerning for qualitative expertise

Andrea Gock
T: +49 (0)911 180 790 11
M: andrea.gock@remove-this.exevia.de

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Analyse und Desk Research
  • Descriptive analysis
  • Multivariate analysis
  • Conjoint- and trade-off analysis
  • Modelling & forecasting
  • Analysis of available primary and secondary sources including triangulation of data
  • Status quo analysis
  • Desk research und competitive intelligence