Methodological skill and market expertise for excellent qualitative market research.
Study designs tailored to meet your individual needs:
- Surveys and observations
- One-on-one and/or group settings
- Analogue or digital
Approaches designed to meet the requirements of the study objectives and to address the specifics of target groups, budgets, and time frames.
Quality control: extensive briefings and de-briefs. Live participation via one-way mirror technique on site – or via comfortable and economic web-streaming.
Professional moderation: understanding, not merely asking!
Clever designs for communication tests, product tests, market insights, landscaping, and much more.
Particular expertise in complex, creative, and out-of-the-box designs:
- Creative workshops
- Innovation workshops
- Inside-out workshops
- Systemic constellations
- One-to-one settings
- Fireside chat
- Moderation of Advisory Boards
Psychological expertise for sensitive topics.
Your contact for qualitative designs: Andrea Gock